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Spain, 1940. Vie-Long’s story begins with their founder Juan Bautista Julián, artisan, entrepreneur, innovator and a man with a passion for classic shaving and personal care. In the beginning, a small workshop in the Ruzafa neighborhood of Valencia served as the headquarters to produce his first masterpieces: unique handmade brushes and razors. With great skill and precision, through long hours of work, he perfected the manufacturing techniques. All kinds of materials – wood, metals, resins and a wide variety of fibers and animal hair – were incorporated into the designs. The result of which created extraordinary tools of high precision and design that produced the best of shaves. Whilst more and more of the traditional barbershops of Spain and Europe used his products, the name Vielong became synonymous with Spanish high-quality personal grooming items. Famous Spanish and foreign personalities commissioned him to create unique and extraordinary pieces, such as exclusive shaving sets.
With over 75 years of experience Vielong has grown to become recognised as not only the #1 manufacturer of badger and boar shaving brushes in Spain, but also the #1 manufacturer of horsehair brushes worldwide.
Throughout the years, under a strict and rigorous process of selection of raw materials, exceptional formulas were developed for the creation of shaving soaps, creams and oils for the care of the beard. Using the purest manufacturing methods, natural elements never before seen for the elaboration of said products were incorporated. Fruit of the collaboration with the greatest perfumers, fragrances and essences were created for the products that transmitted the character and traditions of the company. Continuing with our philosophy of transforming the art of their expertise into products of the highest quality, Vielong is currently a world reference in shaving and men´s care.